Google Quote by Satoru Iwata
“We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.”
About This Quote
Source Speech: Interview on branding, 2006
Brand familiarity makes a name feel normal, reducing perceived strangeness over time.
In simple terms: Familiar names seem normal.
Key Takeaway
Build consistent exposure to a brand.
Themes
branding
psychology
consumer behavior
Mood
strategic
informative
Type
branding
marketing
When to use this quote
- advertising campaigns
- product launches
- market research
Key Concepts
mere exposure effect
cognitive fluency
Questions to Reflect On
- How does repeated exposure change perception?
- What strategies reinforce brand normalcy?
A Different Perspective
New brands may still face resistance.
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
