Advertisements Quote by Satoru Iwata
“Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.”
About This Quote
Source Interview: Wii Presentation, Nintendo, 2006
Consumers prioritize perceived quality over price and need clear, self‑directed information to be persuaded.
In simple terms: Quality beats price; people need to understand value.
Key Takeaway
Communicate quality clearly and let consumers seek info.
Themes
consumer behavior
marketing
perceived value
advertising fatigue
Mood
skeptical
hopeful
Type
strategic
informative
When to use this quote
- product launch
- pricing strategy
- advertising campaign
- consumer education
Key Concepts
self‑directed information
quality perception
advertising effectiveness
Questions to Reflect On
- How can brands build trust without intrusive ads?
- What channels best support self‑directed learning?
A Different Perspective
Even with high quality, lack of trust can still hinder purchase.
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