Consumer Quote by Seth Godin
““Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.””
About This Quote
Source Speech: Blog post “The Medium is the Message” by Seth Godin, 2009
The shift from TV to internet changed passive viewing into active participation, shortening physical distance and increasing engagement.
In simple terms: Internet makes us participants, not just consumers.
Key Takeaway
Engage actively, not just consume.
Themes
media
participation
technology
culture
engagement
Mood
reflective
inspired
Type
observational
strategic
When to use this quote
- marketing strategy
- online education
- social media campaigns
- community building
Key Concepts
digital media
consumer behavior
participatory culture
Questions to Reflect On
- How can you turn passive viewers into active participants?
- What barriers keep people from engaging fully?
A Different Perspective
Passive consumption still dominates many platforms.
