Book Quote by Seth Godin
“Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.”
About This Quote
Source Book: This Is Marketing by Seth Godin, 2018
Perfection is unattainable; accept imperfection and focus on generosity, importance, and humanity.
In simple terms: No one is perfect; aim for generosity and humanity.
Embrace imperfection, be generous.
Themes
Mood
Type
When to use this quote
- product design
- customer service
- personal relationships
- brand management
Key Concepts
Questions to Reflect On
- How do you balance striving for excellence with accepting flaws?
- When is it appropriate to aim for perfection?
Perfection may be a useful aspirational benchmark in some contexts.