Book Quote by Seth Godin
“Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.”
About This Quote
Source Speech: Talk at Publishing Conference, 2015
Encourage legacy publishers to create independent ventures that ultimately outcompete them, fostering innovation from the bottom up.
In simple terms: Create new ventures that will replace the old business.
Key Takeaway
Build and support disruptive startups.
Themes
innovation
disruption
legacy business
entrepreneurship
Mood
challenging
forward‑looking
Type
strategic
visionary
When to use this quote
- publishing
- media startups
- career pivots
- incubator programs
Key Concepts
business model transformation
creative destruction
industry evolution
Questions to Reflect On
- How can established firms nurture competitors without losing relevance?
- What incentives drive people to undermine their own success?
A Different Perspective
It may be hard to abandon short‑term profits for long‑term change.
