Cheap Quote by Seth Godin
“Cheap is the last refuge of a product developer or marketer who is out of great ideas.”
About This Quote
Source Book: The Dip, Seth Godin, 2008
When ideas run dry, marketers resort to cheap tactics, indicating a lack of genuine creativity.
In simple terms: Cheap solutions signal a shortage of great ideas.
Prioritize originality over easy fixes.
Themes
Mood
Type
When to use this quote
- product development
- advertising campaigns
- brand positioning
Key Concepts
Questions to Reflect On
- How can you foster fresh ideas under pressure?
- What alternatives exist to cheap shortcuts?
Cheap fixes may damage brand credibility over time.