Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine… — Philip Kotler Copy Share Image
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying… — Philip Kotler Copy Share Image
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good. — Philip Kotler Copy Share Image
I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about… — Philip Kotler Copy Share Image
In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses… — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share Image
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share Image
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share Image
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share Image
Great insight comes from seeing something as odd and finding out why. — Philip Kotler Copy Share Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share Image
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search… — Philip Kotler Copy Share Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share Image
