Attention Quote by Philip Kotler
“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.”
About This Quote
Focusing solely on expenses of action neglects the greater cost of inaction, which can be more detrimental.
In simple terms: Only looking at costs of doing things misses the cost of not doing them.
Key Takeaway
Balance cost‑benefit analysis with opportunity cost.
Themes
business
strategy
economics
Mood
pragmatic
strategic
Type
business
motivational
When to use this quote
- investment planning
- product development
- market entry
- public policy
Key Concepts
risk management
decision theory
Questions to Reflect On
- What opportunities might you be missing?
- How can you measure the cost of inaction?
A Different Perspective
Opportunity cost is often harder to quantify.
![“I went to a mosque in Philadelphia with [my wife] in December 24, 1999. And we we went to this mosque in Philly, and I just had such a strong reaction to the prayer. And I was really emotionally - I felt really grounded at that time. And so to be in this prayer and the imam is doing the prayer in…” quote by Mahershala Ali](https://sms4smile.com/quotes/img-quotes/d31/mahershala-ali-6687_attention_i-went-to-a-mosque-in-philadelphia-with_3083.jpg)
