Bigs Quote by Philip Kotler

In marketing, the familiar is everything.

— Nicolas Roeg

The familiar can feel good - especially with so much uncertainty when we turn on the news. But it doesn't uplift us, challenge us,…

— Eric Metaxas

The novelty we want is always close to the familiar.

— Mason Cooley

Habit, laziness, and fear conspire to keep us comfortably within the familiar.

— Jane Hirshfield

For the most part, most people most often choose comfort - the familiar, the time-honored, the well-worn but well-known. After a lifetime of choosing…

— Peter McWilliams

People have this fantasy that it's all just an easy ride if you know someone important. Well, it's not. I've known lots of people…

— Sondra Locke

Business friendly is the middle ground between being too cold and uncaring and the other extreme of being too familiar

— Garrison Wynn

I think there are definitely positives when you go back to the familiar, because it's something you don't have to think about when you…

— Ben Howard

Familiarity breeds complacency.

— Rick Warren

Sometimes we become attached to what's familiar, and sometimes we hold on to things that are safe and predictable, even if they are bad…

— Greg Behrendt

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

— Jay Conrad Levinson

Familiarity breeds content.

— Anna Quindlen