Appreciate Quote by Tom Peters
“Treat the customer as an appreciating asset.”
About This Quote
Source Book: In Search of Excellence, 1982
View customers as valuable partners whose appreciation fuels business growth.
In simple terms: Treat customers like assets.
Invest in customer relationships.
Themes
Mood
Type
When to use this quote
- sales strategy
- customer service
- marketing campaigns
Key Concepts
Questions to Reflect On
- How can you show appreciation daily?
- What assets can you build with customers?
Customers are not just revenue sources; they need nurturing.