Customer Quote by Harry Gordon Selfridge
![“Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business…” quote by Harry Gordon Selfridge](https://sms4smile.com/quotes/img-quotes/521/harry-gordon-selfridge-34370_customer_treat-the-customer-as-guests-when-they-c_326104.jpg)
“Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper by a natural process.”
About This Quote
Source Book: The Selfridge Story, 1925
Treat customers with genuine hospitality and fairness; lasting quality perception outweighs price, leading to natural business growth.
In simple terms: Serve customers well; quality endures.
Key Takeaway
Prioritize fair, quality service.
Themes
customer service
hospitality
quality
Mood
professional
empathetic
Type
advice
business.
When to use this quote
- retail
- hospitality
- client relations
- brand reputation
- long‑term profit
Key Concepts
business ethics
reciprocity
Questions to Reflect On
- How can you maintain generosity while staying profitable?
- What small gestures create lasting impressions?
A Different Perspective
Overemphasis on fairness may reduce profit margins if not balanced.
