Business Quote by Harry Gordon Selfridge
“The customer is always right.”
About This Quote
Source Business: Selfridge's Department Store, early 20th century retail slogan
The principle suggests prioritizing customer satisfaction, assuming their preferences guide decisions.
In simple terms: Customers should be treated as always correct.
Prioritize listening to customers.
Themes
Mood
Type
When to use this quote
- store interactions
- online shopping
- complaint handling
Key Concepts
Questions to Reflect On
- How do you balance customer wishes with business limits?
- When should you challenge a customer’s request?
Customers may be unreasonable; not all demands are feasible.