Customer Quote by Marshall Field
“Right or wrong, the customer is always right.”
About This Quote
The principle that the customer’s perspective should guide service, even if the customer is mistaken.
In simple terms: Serve the customer’s view.
Customer focus drives service.
Themes
Mood
Type
When to use this quote
- retail interactions
- call‑center support
- online reviews
- product returns
Key Concepts
Practical Applications
- train staff to listen actively
- empower flexible problem‑solving
Questions to Reflect On
- When should a business push back?
- How to balance customer satisfaction with staff well‑being?
Blindly obeying can enable abuse or unreasonable demands.