Duncan Quote by Ann Brashares
“Rule #1: The customer is always right. Rule #2: If the customer is wrong, please refer to rule #1. -Duncan Howe”
About This Quote
Source Novel: The Princess Diaries, Ann Brashares, 2002
Customer service rules are humorously contradictory, highlighting the absurdity of “the customer is always right.”
In simple terms: Rules about customers are contradictory and funny.
Question the validity of absolute rules.
Themes
Mood
Type
When to use this quote
- retail training
- policy making
- customer complaints
Key Concepts
Questions to Reflect On
- When should you challenge a “customer is always right” stance?
- How can empathy improve service?
Blindly following rules can ignore real issues.