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Duncan Quote by Ann Brashares

“Rule #1: The customer is always right. Rule #2: If the customer is wrong, please refer to rule #1. -Duncan Howe” quote by Ann Brashares
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“Rule #1: The customer is always right. Rule #2: If the customer is wrong, please refer to rule #1. -Duncan Howe”

Ann Brashares

About This Quote

Source Novel: The Princess Diaries, Ann Brashares, 2002

Customer service rules are humorously contradictory, highlighting the absurdity of “the customer is always right.”

In simple terms: Rules about customers are contradictory and funny.

Key Takeaway

Question the validity of absolute rules.

Themes

customer service humor contradiction

Mood

lighthearted critical

Type

satirical advice

When to use this quote

  • retail training
  • policy making
  • customer complaints

Key Concepts

business ethics communication

Questions to Reflect On

  • When should you challenge a “customer is always right” stance?
  • How can empathy improve service?
A Different Perspective

Blindly following rules can ignore real issues.

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