Customer Quote by Cesar Ritz
“The customer is never wrong.”
About This Quote
Source Book: The Service Industry Handbook, 1912
Customer satisfaction is paramount; treating customers as partners prevents errors.
In simple terms: Customers should be treated right.
Key Takeaway
Prioritize customer experience.
Themes
service
customer focus
quality
hospitality
Mood
professional
calm
Type
service
advice
When to use this quote
- retail
- hospitality
- online commerce
Key Concepts
Customer loyalty
service excellence
brand reputation
Questions to Reflect On
- When should we challenge a customer's request?
- How to handle unreasonable demands?
A Different Perspective
Assuming customers are never wrong can ignore legitimate complaints.
