Consumer Quote by Harry Gordon Selfridge
“The consumer is always right.”
About This Quote
The statement claims that customers' preferences should dominate business decisions, implying businesses must prioritize consumer satisfaction.
In simple terms: Customers should guide business choices.
Key Takeaway
Prioritize customer needs.
Themes
business
customer service
decision making
Mood
critical
analytical
Type
advisory
philosophical
When to use this quote
- retail
- service industry
- product design
Key Concepts
consumer sovereignty
marketing strategy
Questions to Reflect On
- When should a business challenge customer demands?
- How to balance profit and ethical responsibility?
A Different Perspective
It ignores situations where customers lack expertise or demand harmful products.
![“Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business…” quote by Harry Gordon Selfridge](https://sms4smile.com/quotes/img-quotes/521/harry-gordon-selfridge-34370_customers_treat-the-customer-as-guests-when-they-c_326104.jpg)
