Customers Quote by Tom Peters

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

Perception is all there is. If the customer think he's right, he's right.

— Tom Peters

“The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a purely managerial…

— Jaynie L. Smith

“Customers are human and humans can view situations in unexpected ways.”

— Marilyn Suttle

The moral of the story: perceptions are everything. During each moment you are in contact with a customer, you are the organization.

— Jan Carlzon

Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the marketplace.

— John L. Flannery

“Knowing your customer means knowing what your customer really wants. Maybe it is your product, but maybe there’s something else, too: recognition, respect, reliability,…

— Harvey B. Mackay

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

— John Sculley

When a sizable group of customers speak, I always listen! The 'customers' view' is key to my confidence in decisions.

— Jon Taffer

“Serving the customer (“customer service”) is not becoming a personal concierge and catering to their every whim and want. Customer service is providing an…

— Timothy Ferriss

A lot of people have fancy things to say about customer service, but it's just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of…

— Christopher McCormick

Customer service is just a day-in, day-out ongoing, never-ending, unremitting, persevering, compassionate, type of activity.

— Leon Gorman