Accounting Quote by Tom Peters

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

In the beginning it was just about the business - now it's about the brand.

— Richard Branson

I do think brands are like people.

— Bozoma Saint John

Brands are the rock stars of commerce, and create many fans, both at home and abroad.

— Simon Anholt

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

Brands mean different things for different generations.

— Bozoma Saint John

Even though brands are created by people, they belong to the corporations.

— Debbie Millman

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But…

— Elon Musk