When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do… — Simon Mainwaring Copy Share Image
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. — Simon Mainwaring Copy Share Image
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands… — Simon Mainwaring Copy Share Image
The keys to brand success are self-definition, transparency, authenticity and accountability. — Simon Mainwaring Copy Share Image
It is a truly powerful phenomenon when a brand makes a stand for what it believes in. — Simon Mainwaring Copy Share Image
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are… — Simon Mainwaring Copy Share Image
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that… — Simon Mainwaring Copy Share Image
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go… — Simon Mainwaring Copy Share Image
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. — Simon Mainwaring Copy Share Image
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared… — Simon Mainwaring Copy Share Image
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem… — Simon Mainwaring Copy Share Image
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to… — Simon Mainwaring Copy Share Image
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. — Simon Mainwaring Copy Share Image
Brands must empower their community to be change agents in their own right. To that end, they need to take on a… — Simon Mainwaring Copy Share Image
Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
