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Funny Quote by W. Edwards Deming

“The most important measures are both unknown and unknowable.” quote by W. Edwards Deming
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“The most important measures are both unknown and unknowable.”

W. Edwards Deming

About This Quote

Source Book: Out of the Crisis, W. Edwards Deming, 1982

Metrics that cannot be measured cannot be managed, highlighting limits of quantification.

In simple terms: Unmeasurable things are hard to control.

Key Takeaway

Accept uncertainty, focus on qualitative insight.

Themes

measurement uncertainty management decisionmaking

Mood

thoughtful analytical

Type

philosophical practical

When to use this quote

  • strategic planning
  • risk assessment
  • policy development

Key Concepts

systems thinking epistemology quality control

Questions to Reflect On

  • How do you handle decisions when data is missing?
  • What qualitative signals can guide you?
A Different Perspective

Quantitative focus may overlook critical qualitative factors.

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