You will never win fame and fortune unless you invent big ideas. — David Ogilvy Big idea Copy Share Image
Creativity Is a fancy word for the work we have to do by Friday. — David Ogilvy Creativity Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Advertising Copy Share Image
Don't bunt. Aim out of the ball park. Aim for the company of immortals. — David Ogilvy Aim Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Figures Copy Share Image
On the average, five times as many people read the headlines as read the body copy. — David Ogilvy Advertising Copy Share Image
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. — David Ogilvy Advertising Copy Share Image
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising — David Ogilvy Advertising Copy Share Image
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim… — David Ogilvy Aim Copy Share Image
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on… — David Ogilvy Advertising Copy Share Image
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which… — David Ogilvy Country Copy Share Image
“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad… — David Ogilvy People Copy Copy Share Image
The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the… — David Ogilvy Advertisements Copy Share Image
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like… — David Ogilvy Bad man Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on… — David Ogilvy Advertising Copy Share Image
Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young… — David Ogilvy Advertising Copy Share Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful… — David Ogilvy Advertising Copy Share Image
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This… — David Ogilvy Advertising Copy Share Image
“The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you… — David Ogilvy Business Copy Share Image
“Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional… — David Ogilvy Copy Share Image
“When you are appointed to head an office in the Ogilvy & Mather chain, I send you one of these Russian dolls.… — David Ogilvy Business Copy Share Image
It has taken more than a hundred scientists two years to find out how to make the product in question; I have… — David Ogilvy Advertising Copy Share Image
“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead… — David Ogilvy Confidence Copy Share Image
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be… — David Ogilvy Advertising Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their… — David Ogilvy Alcoholics Copy Share Image
“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from… — David Ogilvy Bigger Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as… — David Ogilvy Accounts Copy Share Image
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or… — David Ogilvy Buying Copy Share Image
Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball… — David Ogilvy Ads Copy Share Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be… — David Ogilvy Advertising Copy Share Image
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock. — David Ogilvy Advertisement Copy Share Image
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written… — David Ogilvy Agency Copy Share Image
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should… — David Ogilvy Advertising Copy Share Image
