Customers Quote by Ed Robertson
“Only your customers can define quality, because it's meeting your customers' expectations the first time every time. Simply put, it's performance to the standards of the customer.”
About This Quote
Source Speech: Business Quality Seminar, 2015
Quality is defined by meeting customer expectations consistently on the first attempt.
In simple terms: Customers set the quality standard.
Key Takeaway
Focus on meeting expectations first time.
Themes
customer focus
quality
performance
consistency
Mood
determined
professional
Type
motivational
business
When to use this quote
- product launch
- service delivery
- customer support
- process design
Key Concepts
expectations management
continuous improvement
Questions to Reflect On
- How can you measure first‑time success?
- What feedback loops ensure ongoing alignment?
A Different Perspective
Hard to satisfy all customers simultaneously.
