We must define quality as conformance to specifications if we are to manage it. — Phil Crosby Excellence Copy Share Image
Selecting the right person for the right job is the largest part of coaching. — Phil Crosby Coaching Copy Share Image
Being convinced one knows the whole story is the surest way to fail. — Phil Crosby Convinced Copy Share Image
Change should be a friend. It should happen by plan, not by accident. — Phil Crosby Accident Copy Share Image
You are going to be measured anyway by some means, fair or foul. Usually the one doing the measuring has nothing specific… — Phil Crosby Careers Copy Share Image
Improving quality requires a culture change, not just a new diet. — Phil Crosby Change Copy Share Image
You have to lead people gently toward what they already know is right. — Phil Crosby Gently Copy Share Image
Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of… — Phil Crosby Environment Copy Share Image
A rule to live by: I won't use anything I can't explain in five minutes. — Phil Crosby Five Copy Share Image
The audience only pays attention as long as you know where you are going. — Phil Crosby Attention Copy Share Image
Many managers feel, somewhat cynically, that people are being paid to do their jobs and that's that. This attitude reflects an insensitivity… — Phil Crosby Attitude Copy Share Image
If you don't know what the defect level is, how do you know when to get mad? — Phil Crosby Defects Copy Share Image
Quality is free. It's not a gift, but it's free. The 'unquality' things are what cost money. — Phil Crosby Business Copy Share Image
The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a… — Phil Crosby Clean Copy Share Image
If anything is certain, it is that change is certain. The world we are planning for today will not exist in this… — Phil Crosby Certain Copy Share Image
