A rule to live by: I won't use anything I can't explain in five minutes. — Phil Crosby Explain Copy Share Image
We must define quality as conformance to specifications if we are to manage it. — Phil Crosby Excellence Copy Share Image
Selecting the right person for the right job is the largest part of coaching. — Phil Crosby Coaching Copy Share Image
Change should be a friend. It should happen by plan, not by accident. — Phil Crosby Accident Copy Share Image
The audience only pays attention as long as you know where you are going. — Phil Crosby Attention Copy Share Image
The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a… — Phil Crosby Clean Copy Share Image
Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of… — Phil Crosby Cultural Copy Share Image
If anything is certain, it is that change is certain. The world we are planning for today will not exist in this… — Phil Crosby Certain Copy Share Image
You are going to be measured anyway by some means, fair or foul. Usually the one doing the measuring has nothing specific… — Phil Crosby Careers Copy Share Image
Many managers feel, somewhat cynically, that people are being paid to do their jobs and that's that. This attitude reflects an insensitivity… — Phil Crosby Attitude Copy Share Image
You have to lead people gently toward what they already know is right. — Phil Crosby Gently Copy Share Image
If you don't know what the defect level is, how do you know when to get mad? — Phil Crosby Defect Copy Share Image
Improving quality requires a culture change, not just a new diet. — Phil Crosby Change Copy Share Image
Quality is free. It's not a gift, but it's free. The 'unquality' things are what cost money. — Phil Crosby Business Copy Share Image
Being convinced one knows the whole story is the surest way to fail. — Phil Crosby Convinced Copy Share Image
Eliminating what is not wanted or needed is profitable in itself. — Phil Crosby Eliminating Copy Share Image
If we deliver on time, but the product has defects, we have not delivered on time. — Phil Crosby Defects Copy Share Image
In a true zero-defects approach, there are no unimportant items. — Phil Crosby Approach Copy Share Image
Quality is such an attractive banner that sometimes we think we can get away with just waving it, without doing the hard… — Phil Crosby Achieve Copy Share Image
Problems breed problems, and the lack of a disciplined method of openly attacking them breeds more problems. — Phil Crosby Attacking Copy Share Image
Making a wrong decision is understandable. Refusing to search continually for learning is not. — Phil Crosby Decision Copy Share Image
Quality management is needed because nothing is simple anymore, if indeed it ever was. — Phil Crosby Ifs Copy Share Image
Very few of the great leaders ever get through their careers without failing, sometimes dramatically. — Phil Crosby Careers Copy Share Image
People are conditioned to believe that error is inevitable… However, we do not accept the same standard when it comes to our… — Phil Crosby Accepting Copy Share Image
