Achieve Quote by Phil Crosby
“Quality is such an attractive banner that sometimes we think we can get away with just waving it, without doing the hard work necessary to achieve it.”
About This Quote
Source Book: Quality is Free by Phil Crosby, 1979
People often treat quality as a superficial symbol, neglecting the effort needed to truly attain it.
In simple terms: Quality is often just a show without real work.
Invest effort, not just display.
Themes
Mood
Type
When to use this quote
- product development
- service delivery
- personal standards
- organizational culture
Key Concepts
Questions to Reflect On
- How can you ensure quality is embedded, not just advertised?
- What habits reinforce genuine quality?
Superficial focus can mislead stakeholders.