Advertising Quote by Demetri Martin
“When I'm buying car insurance I ask myself, 'Which company has the most annoying and relentless commercials?'”
About This Quote
Source Interview: The Colbert Report, 2008
He suggests evaluating insurers by the intrusiveness of their ads, implying quality is reflected in annoyance.
In simple terms: Judge insurance by ad annoyance.
Key Takeaway
Consider ad annoyance as a quality proxy.
Themes
advertising
consumer choice
insurance
humor
Mood
witty
critical
Type
observational
humorous
When to use this quote
- car insurance shopping
- media consumption
- ad fatigue
Key Concepts
marketing psychology
consumer behavior
Questions to Reflect On
- Do annoying ads reflect better service?
- How does humor affect purchasing decisions?
A Different Perspective
Annoying ads may not indicate better coverage.
