Customer Quote by W. Edwards Deming
“We must satisfy our customers.”
About This Quote
Source Book: Out of the Crisis, W. Edwards Deming, 1982
Emphasizes that meeting customer needs is essential for business success.
In simple terms: Customers must be satisfied.
Prioritize customer satisfaction.
Themes
Mood
Type
When to use this quote
- product development
- service delivery
- market research
- customer support
Key Concepts
Questions to Reflect On
- How can you better understand your customers' needs?
- What processes need improvement to serve them?
Neglecting internal processes can undermine customer satisfaction.