Business Quote by Jeffrey Gitomer
“It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.”
About This Quote
Understanding why customers buy is essential; sales tactics alone are insufficient.
In simple terms: Know why people buy.
Key Takeaway
Focus on buyer motivations.
Themes
sales
marketing
psychology
Mood
pragmatic
insightful
Type
business
motivational
When to use this quote
- product development
- advertising
- customer interviews
Key Concepts
consumer behavior
motivation
value proposition
Questions to Reflect On
- What drives your customers' decisions?
- How can you uncover hidden needs?
A Different Perspective
Motivations can be complex and hidden.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
