I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty… — Camilla Lackberg Copy Share Image
I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we… — Steve Kaufman Copy Share Image
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This… — Maurice Saatchi Copy Share Image
There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need… — Stephanie McMahon Copy Share Image
Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see… — Matthew Carter Copy Share Image
Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen… — Steve Almond Copy Share Image
I don't take myself seriously all the time; I have to do quirky things, such as helping football teams, moving the ball… — Uri Geller Copy Share Image
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are… — Simon Mainwaring Copy Share Image
You can have 10 bucks to 10 million bucks and if you got a crew, imagination and a lot of people willing… — Kevin Smith Copy Share Image
I like to branch across a lot of different styles and brands in the way I dress; it's just the way my… — Jessica Mauboy Copy Share Image
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they… — Nirmalya Kumar Copy Share Image
We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential… — Troy Carter Copy Share Image
We're in the world right now where self-promotion is very accessible with the Internet and with YouTube and what I've learned is… — Shangela Copy Share Image
“Apple storytelling initially is high concept, telling customers not what they want to buy but what kind of people they want to… — Adam Lashinsky Copy Share Image
I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been… — Jaron Lanier Copy Share Image
Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so… — Peter York Copy Share Image
I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind… — Millard Drexler Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with… — William Bernbach Copy Share Image
You can be labelled but if it doesn't speak to people then it won't work. The social media and online has been… — Mac Miller Copy Share Image
I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by… — Ken Hakuta Copy Share Image
The Dover Street Markets bring brands of all disciplines together to sell their products in an open atmosphere that, most importantly, incites… — Rei Kawakubo Copy Share Image
I'm thrilled with the work Tim Palen and his marketing team have done on the film. It's appropriately disturbing and thought-provoking how… — Suzanne Collins Copy Share Image
How did we get to the point where we're paying for bottled water? That must have been some weird marketing meeting over… — Jim Gaffigan Copy Share Image
I wouldn't say that we're proactively out there hunting down brands to try to fulfill some piece of a larger battle plan… — Lars Ulrich Copy Share Image
We look at 'Kneading Dough' as a brand that stands for athletes being empowered to have a conversation about finances, about what… — Maverick Carter Copy Share Image
In the ever accelerating world of the Internet, e-campaigning has gone from a novelty to a necessity in less than a year.… — Howard Fineman Copy Share Image
We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the… — Anonymous Copy Share Image
It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a… — Alexander Hamilton Copy Share Image
“if we as consumers do not understand what marketing does to us, we are not defining what is enough; we are letting… — Jeff Shinabarger Copy Share Image
“Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No,… — Douglas Wilson Copy Share Image
The spectacle of advertising creates images of false beauty so suave and so impossible to attain that you will hurt inside and… — Robert Montgomery Copy Share Image
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time… — David Meerman Scott Copy Share Image
Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've… — David Talbot Copy Share Image
“Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not.… — Israelmore Ayivor Copy Share Image
[DJ Ill Will] already knew I had the music talent prior to meeting him in person, I guess when he met me… — Kid Ink Copy Share Image
Smart recessionary marketing means not waiting for business to return to normal. Instead, you should cash in on this invaluable opportunity your… — Sarah Carter Copy Share Image
“People often anchor to one piece of information when making a decision. I almost bought the shirts on sale assuming that the… — Nir Eyal Copy Share Image
The reason it's called "Grape Nuts" is that it contains "dextrose," which is also sometimes called "grape sugar," and also because "Grape… — Dave Barry Copy Share Image
“It is no longer a matter of IF you have a personal brand--it is a question of “How is it working for… — Susan C. Young Copy Share Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and… — David Ogilvy Copy Share Image