It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains… — David Ogilvy Copy Share Image
'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we… — Adam Kluger Copy Share Image
I think the thing about what I want to achieve for the label is it to really be a home for artists… — Solange Knowles Copy Share Image
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive… — Susan Wojcicki Copy Share Image
“The benefit of the retailer master brand model is that $202 million is a colossal amount of advertising for one brand in… — Greg Thain Copy Share Image
I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not… — David Ogilvy Copy Share Image
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against… — Simon Mainwaring Copy Share Image
My cousin knew a manager in the model agency, He offered me a shoot for a Korean brand called Kai-aakmann, and it… — Sung Jin Park Copy Share Image
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement,… — David Ogilvy Copy Share Image
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It… — Peter Drucker Copy Share Image
“What is worse, many companies have decided that building new brands is so expensive they will no longer do so. Brand building… — Harvard Business School Press Copy Share Image
“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without… — Haruki Murakami Copy Share Image
I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the… — Thomas Dillon Copy Share Image
We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself.… — Jim Sterne Copy Share Image
For people choosing to use a network marketing system to build a business in the B quadrant, the price of entry is… — Robert Kiyosaki Copy Share Image
I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers… — Anonymous Copy Share Image
Not everything that counts can be counted. You can count sales. You can count fans and followers. You can count pins and… — John Kremer Copy Share Image
“The manufacturers’ old branding tools are now insufficient to win the battle of the value chain. In order to develop new, more… — Greg Thain Copy Share Image
“You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca… — Laura Busche Copy Share Image
“Always remember this: Make it about your customers’ needs. A great utility is something that adds tremendous value to individuals’ lives –… — Mitch Joel Copy Share Image
No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the… — Douglas Rushkoff Copy Share Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.… — Simon Mainwaring Copy Share Image
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements,… — David Ogilvy Copy Share Image
“It is on-line that the purest brands are being built: liberated from the real world burdens of stores and product manufacturingg, these… — Naomi Klein Copy Share Image
“The marketing people are always talking about something called 'consumers'. I have this image of a fat little man in baggy Bermuda… — Robert James Waller Copy Share Image
I went to school for marketing and advertising, so I have a special interest in good and funny commercials and why they… — Kevin Nealon Copy Share Image
I'm honored and I think the relationship with Ralph Lauren brand has been so long because it goes beyond the face or… — Nacho Figueras Copy Share Image
With 'Supermoms,' my ex-husband and father of my 15-year-old child was a writer-producer on that project. We're both of the mind that… — Julie Warner Copy Share Image
Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end… — Nick Wooster Copy Share Image
The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that… — David Droga Copy Share Image
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through… — Martin Lindstrom Copy Share Image
“A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's… — Bernard Kelvin Clive Copy Share Image
“Consistency matters. You must learn that giving people a consistent high-quality product is of importance, like building trust across your brand. This… — Nicole Dominique Le Maire Copy Share Image
People want to peg you as alternative R&B when they hear soul or see the color of your skin. It's comfortable when… — Dawn Richard Copy Share Image
“Personal branding is more important today than ever. Today is today, right? If today is tomorrow, and it soon will be, then… — Jarod Kintz Copy Share Image
“Much of the ability to create and maintain valuable brands, as a consequence, has migrated away from the product and to the… — Clayton M. Christensen Copy Share Image
From my point of view, what I really like, what I think is really terrific about my work, is that the company's… — Fred DeLuca Copy Share Image
One thing I learned from all my years in business is you really have to work with the experts: you can launch… — John Rocha Copy Share Image
My agent, Debbie, saying, 'Don't get involved in advertising.' She gets so many calls a day about me promoting a product, but… — Delia Smith Copy Share Image
I'm basically a marketing director, a CEO and a racing driver all in one, because I have to understand why brands would… — Nicolas Hamilton Copy Share Image
