We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself.… — Jim Sterne Analytics Copy Share Image
People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. — Jim Sterne Advertising Copy Share Image
Web analytics is a fire extinguisher. Your website is on fire and you're burning cash. — Jim Sterne Analytics Copy Share Image
