If you can get people who don't know about you to know about you (marketing), and you can convert them into customers… — Michael Ellsberg Copy Share Image
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that… — Simon Mainwaring Copy Share Image
“A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will… — Richie Norton Copy Share Image
Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd -… — Bill Kurtis Copy Share Image
“Competition on dimensions other than price - on product features, support services, delivery time, or brand image, for instance - is less… — Michael E. Porter Copy Share Image
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very… — Stefan Sagmeister Copy Share Image
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the… — Arun Jaitley Copy Share Image
“Tesco’s success depends on their ability to replace manufacturer brands with their brands, which they have already achieved on 50% of their… — Greg Thain Copy Share Image
The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If… — Gabe Newell Copy Share Image
You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think… — Michael Rapino Copy Share Image
What is the problem with the advertising industry is they're still, for me, what I call in Africa is the colonial mind… — Berhan Ahmed Copy Share Image
I think when you follow a band, you're following a - and I don't like to use the term 'brand,' but you… — Geoff Downes Copy Share Image
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100.… — Simon Mainwaring Copy Share Image
Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built… — Lynda Resnick Copy Share Image
I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was… — Kevin Smith Copy Share Image
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every… — Andrew Mason Copy Share Image
“The lack of options made the decision-making pretty simple for most of the masses. That doesn't imply that it was a good… — Pooja Agnihotri Copy Share Image
Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing… — Andrea Jung Copy Share Image
Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a… — Marcus Buckingham Copy Share Image
“The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the… — Loren Weisman Copy Share Image
“Remember that your fans are your lifeblood. See that you know who they are, and give them a reason to follow you.… — Simon Zingerman Copy Share Image
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great… — Nirmalya Kumar Copy Share Image
Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink… — Eric Clark Copy Share Image
I'm not into branding - I'm trying to be organic to who I am on every level. I do really connect to… — Nelly Furtado Copy Share Image
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared… — Simon Mainwaring Copy Share Image
After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing… — Stephen Fry Copy Share Image
Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a… — Amy Jo Martin Copy Share Image
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the… — David Ogilvy Copy Share Image
It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those… — Phil Knight Copy Share Image
“Marketing is the art of allocating resources—sending more power to the wheels that are getting traction, sending it away from the ones… — Ryan Holiday Copy Share Image
“If I have to justify or prove my friendship to you by liking or sharing a post, then we are not friends.… — Loren Weisman Copy Share Image
“Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or… — Susan C. Young Copy Share Image
I worked in the family business, which was my father's shoe making company that he had inherited from his father, and that… — Diego Della Valle Copy Share Image
Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition… — Fat Joe Copy Share Image
What you get out of an M.B.A. programme, no matter how much experience, is functional tools and understanding in disciplines: you'll understand… — Henry Mintzberg Copy Share Image
A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be… — Carrie Underwood Copy Share Image
In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion… — Donald A. Norman Copy Share Image
I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television,… — Charlie Ergen Copy Share Image
One can often trace the sources of a brand personality-here it is the advertising, there the pack, somewhere else some physical element… — Stephen King Copy Share Image
“With the exception of hard discounters, retailers have to cultivate a mainstream brand proposition for their chains; they have to be attractive… — Greg Thain Copy Share Image