Advertising Quote by Berhan Ahmed
“What is the problem with the advertising industry is they're still, for me, what I call in Africa is the colonial mind of white men, because the black person or the other colour is out of the line. They're not good for this sort of purpose.”
About This Quote
Source Speech: 2018 African Development Forum, Nairobi
He criticizes advertising for perpetuating colonial‑era stereotypes that marginalize non‑white peoples.
In simple terms: Advertising can reinforce harmful racial biases.
Key Takeaway
Challenge biased narratives.
Themes
racism
media
colonialism
Mood
critical
reflective
Type
analytical
social
When to use this quote
- marketing campaigns
- media production
- policy advocacy
Key Concepts
representation
cultural hegemony
Questions to Reflect On
- What responsibilities do advertisers have?
- How can diverse voices reshape media?
A Different Perspective
Changing entrenched industry practices is difficult.
![“The entertainment industry, the advertising industry have taken [the] tools from the art world and made themselves much more politically potent. We are really devastated and very impotent right now. A photographer just working for an advertising company has a platform to be much more politically…” quote by Jeff Koons](https://sms4smile.com/quotes/img-quotes/ed5/jeff-koons-7195_advertising_the-entertainment-industry-the-advertisi_1818063.jpg)
