Addresses Quote by Benjamin Barber

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to…

— Brian France

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the…

— Donald A. Norman

The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues…

— Geoffrey Canada

“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that are technologically…

— Greg Thain

Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.

— W. Clement Stone

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

“The marketing people are always talking about something called 'consumers'. I have this image of a fat little man in baggy Bermuda shorts, a…

— Robert James Waller

“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that are technologically…

— Greg Thain

I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated…

— John Elkington

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to…

— Simon Mainwaring

Consumers are statistics. Customers are people.

— Stanley Marcus

I say to consumers: instead of relying totally on critics, drink what you like and like what you drink.

— Robert Mondavi