Brands Quote by Andrew Mason
“Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.”
About This Quote
Source Company: Groupon internal communications, 2010s
The brand emphasizes daily surprise through new deals, shaping both marketing and corporate culture.
In simple terms: Surprise drives engagement and culture.
Key Takeaway
Leverage surprise to keep customers and employees excited.
Themes
marketing
culture
surprise
customer engagement
Mood
enerusiastic
innovative
Type
branding
culture
When to use this quote
- daily promotions
- employee onboarding
- customer retention
- brand storytelling
Key Concepts
Brand identity
experience design
organizational behavior
Questions to Reflect On
- How can surprise be balanced with consistency?
- What surprise tactics risk alienating loyal customers?
A Different Perspective
Overreliance on surprise can dilute core value proposition.
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