Analysts Quote by Peter York

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down.…

— Jim Mullen

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.

— Debbie Millman

Even though brands are created by people, they belong to the corporations.

— Debbie Millman

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring

Brands are no longer created; they are co-created.

— Brian Solis

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on…

— Daymond John

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar