Because Quote by Taufik Hidayat
“The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media.”
About This Quote
Source Interview: Business Media Interview, 2023
Indonesian brands prefer movie stars over athletes for broader media exposure.
In simple terms: Brands choose movie stars for wider media reach.
Key Takeaway
Target marketing to maximize visibility.
Themes
marketing
media strategy
branding
celebrity endorsement
Mood
analytical
pragmatic
Type
observational
strategic
When to use this quote
- advertising campaigns
- product launches
- social media promotions
- event sponsorships
Key Concepts
consumer behavior
media economics
brand positioning
Questions to Reflect On
- How could brands leverage athletes for targeted audiences?
- What media channels favor movie stars over athletes?
A Different Perspective
Athletes can still be effective in niche markets or digital platforms.
