Analysts Quote by Niklas Zennstrom
“When we started Skype, if you look at analyst reports, no one forecasted it as a big business. Also when Google started, it was not fashionable to be in search. It's not trying to do the obvious - that's the hard part.”
About This Quote
Source Interview: Startup founders panel, 2012
Successful ventures often arise from pursuing non‑obvious, hard problems rather than obvious trends.
In simple terms: Great businesses solve tough, unexpected challenges.
Key Takeaway
Focus on hard, unique problems.
Themes
innovation
risk
vision
Mood
analytical
motivational
Type
strategic
inspirational
When to use this quote
- product ideation
- investor pitches
- team brainstorming
Key Concepts
disruption
market gaps
strategic foresight
Questions to Reflect On
- What “obvious” market have you overlooked?
- How do you test a hard‑to‑predict idea?
A Different Perspective
Hard problems may lack clear market validation initially.
![“There was an analyst who came out the other day who's had a long track record of projecting presidential campaigns based on the economy and other kind of factors. And he said if [Donald] Trump stays about where he is right now, he'll win at about 51 or 52 percent. If Trump actually gets his act…” quote by Newt Gingrich](https://sms4smile.com/quotes/img-quotes/fdf/newt-gingrich-792_analysts_there-was-an-analyst-who-came-out-the-ot_106317.jpg)
