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Business Quote by Dale Carnegie

“Action springs out of what we fundamentally desire ... and the best piece of advice which can be given to would-be persuaders, whether in business, in the home, in the school, in politics, is: First, arouse in the other person an eager want. He who can do this has the whole world with him. He who…” quote by Dale Carnegie
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““Action springs out of what we fundamentally desire ... and the best piece of advice which can be given to would-be persuaders, whether in business, in the home, in the school, in politics, is: First, arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way””

Dale Carnegie

About This Quote

Source Book: How to Win Friends and Influence People by Dale Carnegie, 1936

Effective persuasion starts by creating a genuine desire in others; those who can do this gain influence, while those who cannot remain isolated.

In simple terms: Create desire in others to persuade them.

Key Takeaway

Focus on others' needs before your own.

Themes

persuasion influence motivation

Mood

inspirational cautious

Type

self‑help leadership

When to use this quote

  • sales
  • leadership
  • teaching

Key Concepts

psychology communication

Questions to Reflect On

  • How can you inspire genuine desire ethically?
  • What are the risks of using desire as a tool?
A Different Perspective

Manipulating desire can be unethical.

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