The studios have been taken over by marketing people and accountants. — Joe Eszterhas Copy Share Image
“In fact, some 20 percent of the top 100 brands in Interbrand’s study are primarily or exclusively B2B.1” — Steve McKee Copy Share Image
“Personal branding is important to me as a person. It’s also important to me as a non-person. I am a rock.” — Jarod Kintz Copy Share Image
If you don't have the confidence to own the worth of your brand and share it unapologetically, you won't make a massive… — Lewis Howes Copy Share Image
In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators. — Victor Koo Copy Share Image
“the only thing a marketing man can do is shine a brighter light on the stage.” — Jack McCallum Copy Share Image
Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy. — Mason Cooley Copy Share Image
Thankfully, as much as Hollywood is interested in brands, I think people are still looking for originality and freshness. — Marc Platt Copy Share Image
When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.' — Jon Miller Copy Share Image
I've been fortunate most of the seven promotions I've won have been with sides I built from zero, so it is doubly… — Neil Warnock Copy Share Image
“While delivering consistently good customer service requires work and alignment across your entire organization, a good place to start is your support… — Oscar Auliq-Ice Copy Share Image
Outsourcing isn't the answer to everything. Lots of internet marketing pundits will tell you to outsource, outsource, outsource. Having a trusted team… — Ian Lurie Copy Share Image
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate… — Martin Lindstrom Copy Share Image
My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a… — F. Paul Wilson Copy Share Image
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they… — Nirmalya Kumar Copy Share Image
I've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me.… — Ashley Purdy Copy Share Image
A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging.… — Stephanie McMahon Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Copy Share Image
“The ideal category offers alternatives in all major segments, covers a range of price points and optimises impulse buying. Since retailers focus… — Greg Thain Copy Share Image
“Copycats target the biggest brands. Unilever’s Lipton Yellow Label tea is the most popular brand in the world, with a 15% market… — Greg Thain Copy Share Image
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an… — Mark Zuckerberg Copy Share Image
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers,… — Tim Wu Copy Share Image
“Within successful enterprises, whether they are products, personalities, a political or social cause, or a civic community lurks an intangible. In fact,… — Patrick Hanlon Copy Share Image
If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace.… — Tony Robbins Copy Share Image
We now live in an era of the permanent campaign - all marketing and messaging all the time. We clearly live in… — Jeffrey Pfeffer Copy Share Image
In the beginning it was just about the business - now it's about the brand. — Richard Branson Copy Share Image
Language thus becomes monumental because of the mutations of advertising — Robert Smithson Copy Share Image
