Business Quote by Patrick Hanlon
““Within successful enterprises, whether they are products, personalities, a political or social cause, or a civic community lurks an intangible. In fact, consumers of those products become more than just customers. They feel an almost religious zeal that consumers of brands like Lestoil, Goodrich tires, and MCI never feel.””
About This Quote
Source Book: The Cult of Personality, Patrick Hanlon, 2005
Brands can inspire devotion that feels like religious fervor, turning customers into believers.
In simple terms: Brands can create fanatical devotion.
Key Takeaway
Cultivate authentic emotional connections.
Themes
brand loyalty
cult behavior
emotional branding
Mood
inspirational
reflective
Type
marketing
psychology
When to use this quote
- marketing campaigns
- product launches
- community building
- political movements
Key Concepts
psychology of devotion
identity
social influence
Questions to Reflect On
- How can a brand foster genuine devotion?
- What risks arise from brand fanaticism?
A Different Perspective
Not all consumers reach such intensity; some remain indifferent.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)