Business Quote by Patrick Hanlon

“But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary…

— Simon Sinek

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are…

— Nicholas Ind

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

“Your ideal customer should be attracted to the brand that rests on the fabulous culture you created, but they don’t have to share your…

— Amber Hurdle

As a public figure, I'm always interested in being part of brands that I actually enjoy. So, I would never do something with somebody…

— Lil Dicky

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

— Muhtar Kent

“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”

— David McRaney

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

— Marty Neumeier

A brand is a person’s gut feeling about a product, service or organization

— Marty Neumeier