Branding Quote by Patrick Hanlon
““Primal branding is about delivering the primal code. It is a construct of seven assets that help manage the intangibles of your brand.””
About This Quote
Source Book: “Primal Branding” by Patrick Hanlon, 2006
Brands are built on seven core assets that convey their essential,.
In simple terms: Brands use seven assets to convey identity.
Key Takeaway
Identify and develop your brand’s primal assets.
Themes
marketing
branding
identity
culture
Mood
strategic
analytical
Type
business
educational
When to use this quote
- product launches
- company rebranding
- personal branding
Key Concepts
semiotics
consumer psychology
Questions to Reflect On
- Which asset resonates most with your brand?
- How can you strengthen a weak asset?
A Different Perspective
Not all brands fit the seven‑asset model.
