Associates Quote by Martin Lindstrom

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how…

— Debbie Millman

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring

You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be…

— Jeff Chapman

“A marketing orientation is a permanent struggle because competitive initiatives are continually eroding competitive advantages and brand preferences.”

— Greg Thain

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot…

— Deshaun Watson

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

— Marty Neumeier

We feel a brand should be free.

— Masayoshi Son