Competitive advantage Quote by Greg Thain

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

— John Sculley

“Competitor behaviors (customer segments, products, pricing strategy, distribution strategy, brand loyalty)”

— Victor Cheng

Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with…

— Martin Lindstrom

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive…

— Jim Speros

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…

— Jim Mullen

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but…

— Grant David McCracken

“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”

— David McRaney

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you…

— John J. Legere