Sally Hogshead

Messages that fail to fascinate will become irrelevant.

— Sally Hogshead

“Forbes describes how Daniel Kahneman, a Nobel Prize-winning psychologist, discovered that “people would rather do business with a person they like and…

— Sally Hogshead

“The reality, however, is that “better” is not better. Better is a mirage. It keeps you chained to the same way of…

— Sally Hogshead

“But over time, people can lose their innate ability to fascinate. They acquire layers of boring.”

— Sally Hogshead

Any idea is only as valuable as its ability to solve a problem.

— Sally Hogshead

“You will never rise to your greatest potential by being all things to all people.”

— Sally Hogshead

“When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships…

— Sally Hogshead

“It turned out that experienced meditators activated the parts of the brain that suppress interruptions and they were able to completely block…

— Sally Hogshead

You don't have to learn to be fascinating, you have to learn to be unboring.

— Sally Hogshead

“When you’re in the zone, you’re more likely to have an epiphany or reach a solution. As you become less self-conscious, you’re…

— Sally Hogshead

“The addictive nature of Web browsing can leave you with an attention span of nine seconds—the same as a goldfish.”

— Sally Hogshead

“The fact is that the financial advisor must find ways to distinguish himself not just during the initial sales process, but equally…

— Sally Hogshead

The goal is not to change who you are but to become more of who you are at your best.

— Sally Hogshead

“Different is better than better. Different doesn’t try to turn you into something else. Different allows you to highlight the singular traits…

— Sally Hogshead

“Your personality is your natural weapon against distraction, competition, and commoditization. The more value you add, the less you have to compete…

— Sally Hogshead