Nobel prize Quote by Sally Hogshead
““Forbes describes how Daniel Kahneman, a Nobel Prize-winning psychologist, discovered that “people would rather do business with a person they like and trust rather than someone they don’t, even if the likeable person is offering a lower quality product or service at a higher price.””
About This Quote
Source Article: Forbes interview, 2023
People prefer doing business with liked and trusted individuals even over higher‑quality, lower‑price alternatives.
In simple terms: Likeability beats quality in trust decisions.
Key Takeaway
Build trust and likability.
Themes
trust
likability
business
decision‑making
Mood
engaging
pragmatic
Type
advice
observational
When to use this quote
- sales pitches
- customer service
- networking
- marketing strategy
Key Concepts
social psychology
behavioral economics
relationship building
Questions to Reflect On
- How can you demonstrate trustworthiness quickly?
- What role does authenticity play in likability?
A Different Perspective
If product quality is vastly superior, trust may not compensate.
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