Advice quotes Quote by Frank Sonnenberg
““People do business with those they trust.””
About This Quote
Source Book: Trust: The Social Virtues and the Creation of Prosperity by Francis Fukuyama, 2011
Trust is the foundation of business relationships; without it, transactions become fragile and costly.
In simple terms: Business works when people trust each other.
Key Takeaway
Build and maintain trust.
Themes
trust
business
relationships
Mood
cautious
optimistic
Type
advice
principle
When to use this quote
- sales negotiations
- partnerships
- team building
- customer service
Key Concepts
social capital
reputation
risk management
Questions to Reflect On
- How do you demonstrate trustworthiness?
- What actions erode trust?
A Different Perspective
Trust can be broken quickly and is hard to rebuild.
