Customer Quote by Mike Weinberg
““people buy from people they like and trust. Part of our job is to ensure we are likable and trustworthy.””
About This Quote
Source Book: New Sales Manager, 2015
Success in sales depends on building likability and trust with customers, not just product features.
In simple terms: People buy from those they like and trust.
Key Takeaway
Cultivate likability and trust.
Themes
sales
relationships
trust
likability
customer service
Mood
professional
empathetic
Type
motivational
practical
When to use this quote
- client meetings
- networking events
- online branding
- cold outreach
Key Concepts
psychology of trust
social proof
relationship building
Questions to Reflect On
- How can you demonstrate trustworthiness early?
- What actions increase likability?
A Different Perspective
Trust can be hard to establish quickly with strangers.
