Richard Saul Wurman

Physicist Isador Isaac Rabi, who won a Nobel Prize for inventing a technique that permitted scientists to probe the structure of atoms…

— Richard Saul Wurman

Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’.…

— Richard Saul Wurman

I live by two credos: If you don't ask, you don't get. And most things don't work.

— Richard Saul Wurman

Everyone spoke of an information overload, but what there was in fact was a non-information overload.

— Richard Saul Wurman

Information anxiety is the black hole between data and knowledge, and it happens when information doesn't tell us what we want or…

— Richard Saul Wurman

A weekday edition of The New York Times contains more information than the average person was likely to come across in a…

— Richard Saul Wurman

People never forget things, they just never remembered it in the first place because it was too boring

— Richard Saul Wurman

I am terribly fascinated with things that I don’t understand.

— Richard Saul Wurman

“I believe I’m very normal. I’m hyper-normal. I’m more normal than anyone else I know. I think my thoughts, my indulgences, my…

— Richard Saul Wurman

Order is no guarantee of understanding. Sometimes just the opposite is true.

— Richard Saul Wurman

The journey from not knowing to knowing was his work. He was selling his desire to learn about a subject.

— Richard Saul Wurman

Learning can be defined as the process of remembering what you are interested in.

— Richard Saul Wurman

You only understand information relative to what you already understand.

— Richard Saul Wurman

People can be motivated to creativity simply with the instruction to "be creative."

— Richard Saul Wurman

The fundamental failure of most graphic, product, architectural and even urban design is its insistence on serving the God of Looking-Good rather…

— Richard Saul Wurman

The most essential prerequisite to understanding is to be able to admit when you don't understand something

— Richard Saul Wurman

I like to question the minutia, to get to the essence of things. The minutia of life is all about design. It's…

— Richard Saul Wurman

One of the most anxiety-inducing side effects of the information era is the feeling that you have to know it all.

— Richard Saul Wurman

We do not think in a linear, sequential way, yet every body of information that is given to us is given to…

— Richard Saul Wurman

Education is to learning as tour groups are to adventure.

— Richard Saul Wurman

Accept ignorance; pay more attention to the question than the answer; never be afraid to go in the opposite direction.

— Richard Saul Wurman

When I have the choice to do something I don't want to do, I most often – most always – do it anyway.

— Richard Saul Wurman

What situations can I create that allow me not to have the disease of familiarity?

— Richard Saul Wurman

“In recognition that any good idea is a fragile thing, you have to give it a few minutes to breath—like a good…

— Richard Saul Wurman

The key to making things understandable is to understand what it’s like not to understand.

— Richard Saul Wurman