“Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.”
Design should let data dictate its own presentation, treating information architecture as a dialogue that reflects the content's inherent logic.
In simple terms: Let data guide its display.
Design follows data, not the reverse.
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![“Since it [architecture] is music in space, as it were a frozen music.” quote by Friedrich Wilhelm Joseph Schelling](https://sms4smile.com/quotes/img-quotes/f1a/friedrich-wilhelm-joseph-schel_architect_since-it-architecture-is-music-in-space_659429.jpg)
