Nature Quote by Sally Hogshead
““Your personality is your natural weapon against distraction, competition, and commoditization. The more value you add, the less you have to compete on price, and the less likely you are to become a commodity.””
About This Quote
Source Speech: Brand Strategy Summit, 2018
Your unique personality differentiates you, reducing the need to compete on price and avoiding commoditization.
In simple terms: Personality protects against being a commodity.
Key Takeaway
Leverage personal strengths.
Themes
identity
competition
value
branding
Mood
strategic
encouraging
Type
business
motivational
When to use this quote
- marketing campaigns
- career development
- product design
Key Concepts
Differentiation
personal branding
strategic positioning
Questions to Reflect On
- How can you express your personality in a competitive market?
- What aspects of your work can become commoditized?
A Different Perspective
May be hard to maintain authenticity under pressure.
![“Together he [Girolamo Savonarola] and his archenemy Lorenzo [de' Medici] would have been the stuff of gargoyles. One could almost imagine the diptych in which their profiles confronted each other, their noses as powerful as their personalities.” quote by Sarah Dunant](https://sms4smile.com/quotes/img-quotes/c90/sarah-dunant-22065_gargoyles_together-he-girolamo-savonarola-and-his_5490.jpg)
